Coca-Cola takes on La Croix with new AHA flavored sparkling water

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The world of bubbly water is about to get a bit more crowded.

Coca-Cola North America will debut AHA in March, a sparkling water brand that will mix flavors like strawberry and cucumber and even pop in a little caffeine in two of the line’s flavor combinations.  

“As the largest and fastest growing part of the category, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vice president of Coca-Cola North America’s water category, said in a statement. “AHA is our big-bet brand in this big-bet category.”

At a time when consumers are increasingly looking for healthier alternatives to sugary soft drinks, AHA won’t have calories or sodium. But its citrus and green tea, and black cherry and coffee flavor combinations will contain 30 mg of caffeine.

Coca-Cola mixed and matched 50 pairs of flavors before coming up with the eight that will be on store shelves. They include orange and grapefruit, blueberry and pomegranate, and peach and honey.

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