The world of bubbly water is about to get a bit more crowded.
Coca-Cola North America will debut AHA in March, a sparkling water brand that will mix flavors like strawberry and cucumber and even pop in a little caffeine in two of the line’s flavor combinations.
“As the largest and fastest growing part of the category, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vice president of Coca-Cola North America’s water category, said in a statement. “AHA is our big-bet brand in this big-bet category.”
At a time when consumers are increasingly looking for healthier alternatives to sugary soft drinks, AHA won’t have calories or sodium. But its citrus and green tea, and black cherry and coffee flavor combinations will contain 30 mg of caffeine.
Coca-Cola mixed and matched 50 pairs of flavors before coming up with the eight that will be on store shelves. They include orange and grapefruit, blueberry and pomegranate, and peach and honey.
The flavored seltzers will be the newest entrant in a crowded category that includes La Croix and PepsiCo’s Bubly. AHA is Coca-Cola North America’s first significant brand debut since its Gold Peak tea launched in 2006.
The company says sales of its sparkling water brands rose 27% last year. In the non-sparkling category, Coca-Cola sells Dasani and smartwater.
AHA will be available in packs of 12-ounce cans, or in single cans of 16 ounces.
Sparkling water sales have skyrocketed, with sales leaping 54% in four years to $2.2 billion in the the 12 months that ended in July 2018, according to Nielsen. But National Beverage, the maker of La Croix, has dealt with some setbacks in the wake of a lawsuit filed last October alleging that the brand promoted as “all natural,”https://www.usatoday.com/” actually had artificial ingredients including one used in cockroach insecticide.
National Beverage has said it’s done tests that found “no trace of artificial or synthetic additives.”https://www.usatoday.com/”